Things to Do in Amsterdam
• Visit on any date and time that fits your schedule between March 19 and May 10, 2026 and witness a living tapestry of 7 million bulbs blooming.
• Step inside the pavilions to witness the world’s most prestigious floral exhibitions, including the Rose Show and the vibrant tulip and hyacinth displays.
• Capture the perfect shot amidst intricate floral sculptures, art installations, and curated themed gardens that celebrate the pinnacle of Dutch horticultural design.
• Upgrade to include a multilingual audio guide to gain insights or choose round-trip transportation from Amsterdam to skip planning travel logistics.
Join us on an exciting journey along the beautiful canals of Amsterdam and find out what makes Amsterdam so Absolutely Amsterdam!
Together with your super-local guide, you will discover how freedom and tolerance shaped the city and its people throughout the ages and understand how these values continue to influence it today.
During the tour, you will be treated to a typical Dutch snack and you will also receive a nice souvenir. After the tour, you will get an extensive list (and map!) of all our favorite bars, restaurants, clubs, and other fun things to do in the city. Plus discount codes for the best small-boat canal cruises, and more, so we'll keep you fed and busy for the rest of your stay! 🙂
On our tour, we combine beautiful sightseeing with exciting storytelling and cover everything you need to know about Amsterdam in one tour:
🏛️HISTORY
- Why is the Church surrounded by sex-workers?
- The ‘Golden Age’: how Amsterdam was able to become the richest city on the planet in the 17th Century.
- How and why modern capitalism started here.
- Why did Catholics worship in secret, hidden Churches?
- WWII and Nazi occupation: from safe haven to the city where the most Jewish people were deported and killed in Europe.
- How the Dutch made the surprising transition from a Republic to a Monarchy.
- Why Amsterdam has canals and why are the famous canal houses houses so…skinny?
🌆MODERN LIFE
- Why Amsterdam’s brothels are going out of business and the uncertain future of the Red Light District.
- Coffee Shops & Dutch (soft)drug policies explained: how it originated in Chinatown and why Marijuana is not as legal as you may think…
- How the hippies 'saved' Amsterdam from demolition.
- The latest gossip around the Royal Family at the Royal Palace.
- Unique personal stories for an insider’s perspective on life in Amsterdam.
🎭CULTURE
- What lies beneath the famous ‘Dutch tolerance’?
- Dutch attitudes towards moral issues and what you can learn from it.
- Where Rembrandt painted his first masterpiece.
- The legacy of the Golden Age: the good, the bad & the ugly.
- Food culture: from cheese to stroopwafels and why (according to the Dutch) you absolutely must visit an Indonesian restaurants to taste great Dutch food.
- Dutch way of life: from our bike culture to why we keep our curtains open – at all times!
...And much more!
Be prepared to challenge all your pre-conceived ideas about this city because after this tour you will never look and think of Amsterdam the same way!
❌ ❌ ❌
WHERE & WHEN
Meeting point: In front of the main entrance of the Stock Exchange (Beursplein 5), by the statue of the bull. You can also find us by looking for FreeDam Tours on Google Maps.
ATTENTION: we DON'T start on Dam square, that's where the tour usually ends.
When: every day at 10:30am, 2pm and from April to October also at 5:30pm
Duration: 2.5 hours
We don’t rely on a standard script. This means that every guide brings their own specific expertise and point of view, making each tour a unique experience. We also encourage you to ask questions so we can adapt the tour to your specific interests. Route, sights and topics may therefore vary slightly depending on the weather / guide / group.
Highliths on our itinerary:
STOCK EXCHANGE • OLD HARBOR • CENTRAL STATION • A HIDDEN CHURCH • PROSTITUTION & THE RED LIGHT DISTRICT • CHINATOWN • NIEUWMARKT SQUARE • COFFEESHOPS AND DUTCH DRUG LAWS EXPLAINED • REMBRANDT • THE DUTCH EAST INDIA HEADQUARTERS • THE JEWISH QUARTER or ANN FRANKS HOUSE • QUAINT CANALS & GLORIOUS CANAL HOUSES • UNIVERSITY DISTRICT • DUTCH BIKE CULTURE • DAM SQUARE & THE ROYAL PALACE • AMSTERDAM LIFESTYLE • UNIQUE PERSONAL STORIES
WHY CHOOSE US
- All our guides are lifelong locals with a relevant University degree and/or also work in renowned institutions like the Rijkmuseum. This means we really know what we are talking about and are able to offer you genuine, personal perspectives and educated insights that make each tour unique. Plus we can answer all your most difficult / obscure questions!
- After the tour we will provide you with an extensive list (and map) of all our favourite bars, restaurants, clubs and other fun things to do in the city. Plus discount codes for a small boat canal tour with 'Those Dam Boat Guys', museums, and more.
- Free Snack & Souvenir: on the tour, you will be treated to a typical Dutch snack and you will also receive a nice souvenir at the end.
Please note:
🇬🇧 The tour is always and only in English. We reserve the right to turn away guests with a limited understanding of English.
Maximum 7 people per booking. We reserve the right to turn away multiple reservations resulting in groups bigger than 7 people. This includes different members of the same group attempting to join the tour by making several individual bookings.
• Encounter works by Banksy, Warhol, Basquiat, Kusama, and other modern art legends through paintings, sculptures, canvases, and curated displays.
• Step into immersive digital installations and discover how art influences culture and society, as you explore Amsterdam’s most vibrant museums.
• Visit the Moco Garden, featuring outdoor artworks, and enjoy stories from the audio guide that further enrich your understanding of modern art.
Buckle up! because this is not your typical sightseeing tour.
First, let's set the stage.
This place isn't just about the lively nightlife, it's a historic part of Amsterdam with stories around every corner.
As we zigzag through the district, your guide, a local with a wealth of anecdotes, points out hidden gems you could easily miss without the help of an expert.
From secret bars to unique stores, each place has its own story. But what makes this trip really special is the laughter and conviviality.
Imagine a group of travel enthusiasts, each from different corners of the world. All united by a thirst for adventure and new experiences. The energy is contagious, and each new discovery triggers a surge of excitement.
As night falls, you may find yourself at a local diner, sharing stories and dishes. These are the moments. Good food, great company and the backdrop of an illuminated city that stay with you long after the trip is over.
So, if you're in the mood for an adventure that's as educational as it is stimulating, Friendly Walking Tours' Amsterdam Red Light District tour awaits. Don't just explore, immerse yourself with us in experiences that defy everyday perspective.
After all, isn't that what travel is all about?
Starting at St. Nicholas Basilica, in front of Centraal Station and ending at Dam Square itself, your friendly guide will provide you with all the details you need to make the most of your experience.
Pedro.
If you're in Amsterdam, grab your tickets to the Van Gogh Museum! Dive into the amazing works of one of the most famous artists of the 19th century!
• Relax in a premium, air-conditioned bus, allowing you to bypass traffic and parking hassles entirely, with flexible returns every 30 minutes.
• Start your journey from either A'DAM Tower or Centraal Station, choosing the hub that best fits your morning plans.
• Pair your Keukenhof visit with a 1-hour windmill cruise in Kagerplassen and a tour of a tulip farm where you can actually walk through the flower fields.
Step into one of Amsterdam’s most powerful experiences: an immersive walking tour that brings Anne Frank’s story to life as you explore the city’s most beautiful historic neighbourhoods.
We begin in the elegant Jewish Quarter, where quiet streets reveal how the Nazi occupation reshaped daily life. Your guide will uncover the machinery of oppression: propaganda, razzias, and the brave resistance that refused to stay silent.
Through vivid storytelling, you’ll follow Anne Frank’s early years in Amsterdam, her love of writing, and the dreams she poured into her diary. You’ll gain a deeper sense of what life in hiding meant: the fear, the silence, and the fragile hope that continues to inspire the world.
Along the way, we visit memorials and historic sites that honor those whose lives were forever changed by the Holocaust, creating a moving journey through one of Amsterdam’s most defining chapters.
This isn’t just a tour. It’s an immersive experience of memory, resilience, and the enduring power of hope, reminding us why stories of courage and humanity still matter today, in a world where freedom and empathy can never be taken for granted.
Secure your spot and step into history.
*** Please note: this tour does not include entry to the Anne Frank House ***
• Hop on GVB trams, buses, ferries, and metros with one pass and save up to 60% on transportation while touring the city at your leisure.
• Airport transfers are now made easy with access to Bus 369, which runs every 15 mins between Sloterdijk and Schiphol, and yes, it’s included with your pass.
• Set your schedule and go! Your GVB pass activates automatically at your pre-selected timeslot. Enjoy 24 to 168 hours of unlimited travel starting exactly when you need it.
• Enhance your experience by upgrading with multilingual audio guides that covers Amsterdam's top 100 attractions and experiences.
How was it that Amsterdam, the Jerusalem of the West, the one safe place to be Jewish in the world for 350 years, became the country in WWII with the highest percentage (75%) of Jews killed in Western Europe?
We will use Anne Frank’s story and many other stories to understand what it was like to live in a Nazi regime of terror for both Jews and non-Jews,
The tour includes stops at The National Holocaust Names Monument, The Jewish Theatre, The Auschwitz Monument and the Portuguese Synagogue, along with many more places with stories of the incredible exploits of heroes and traitors during the war, both Jewish and Christian:
- The Jewish children who were bravely saved from the transit center nursery.
- The nurse who led a resistance cell whose existence was never discovered by the Nazis.
- The paid informants who hunted down Jews in hiding, including the Jewish woman accused of betraying seven hundred Jews.
- The effects of Queen Wilhelmina's anti-Semitism on the fates of Dutch Jews.
We will also discuss the kinds of lies used to create such virulent anti-Semitism, and how lies continue to be used today to foment hate and war.
The tour will take place in the Jewish Quarter, the heart of Jewish culture in Amsterdam. We begin at the Spinoza monument.
We will arrive at the Portuguese Synagogue two hours and 15 minutes after the beginning of the tour. The tour will be completely over within two and a half hours.
Since we are in Amsterdam, we will try to make even this tour about WWII as gezellig (friendly and convivial) as possible.
From a recent review: The Jewish tour with Jon was wonderful. ... while the tour can be deeply saddening ..., Jon was able to keep the energy up using humor when appropriate and kept the group engaged. Highly recommend this tour!
This tour is a terrific substitute or accompaniment for the Anne Frank House (annefrank.org). You can only buy tickets to the Anne Frank House through their website two months ahead of time. Read the link below and follow the directions closely!. Book the terrific introductory program in English if it is available. https://www.annefrank.org/en/museum/tickets/
We do not visit the Anne Frank museum, since there is really nothing to see except her statue outside of the museum. Come on this tour to find out what the Jews and the Dutch experienced in WWII.
The Van Gogh Museum and Rijksmuseum are usually sold out for at least a week or more. Reserve early for many museums, including the National Holocaust Museum.
If you will visit at least four Dutch museums (including all the museums above), it can be a good idea to buy a Museum Card, good at 450 museums for one year. You can buy a temporary pass at the first museum you visit, use that pass five times, and receive a permanent pass within five days or less. If ordering tickets for the Anne Frank House or another museum, just mark that you have a Museum Card and don't pay anything online. Then buy the card at the first museum you visit. https://www.museum.nl/en/museumpass
I look forward to seeing you soon - Pedro.
Join us to visit the must-see places in Holland on this express day trip to Volendam, Marken, Edam, and Zaanse Schans. You'll try Gouda and Edam cheese!
• Admire Rembrandt’s *The Night Watch* and Van Gogh’s self-portrait, alongside works by celebrated artists such as Frans Hals, Jan Steen, and Judith Leyster.
• Wander through galleries showcasing Dutch Golden Age paintings, decorative arts, sculpture, and artifacts, including Delftware and detailed ship models.
• Upgrade your visit with a choice of 2 drinks, an expert-led guided tour, a self-guided audio tour, or a 75-minute Amsterdam canal cruise that combines city views with commentary for an unforgettable experience.
Welcome!
Are you interested in the history of Amsterdam and do you want to know how it grew from a small fishing village into one of the most beautiful and richest cities in the world?
This tour is made for people who love history, stories and want to know more about this amazing city.
This tour will start of course at the place where it all began: Dam Square. Together we will make a journey through the centuries and pass true and mention the following highlights:
- The origins of Amsterdam and The Netherlands
- The importance of water and trade for Amsterdam
- The new New Church and the protestant reformation
- The Royal Palace and the Rabit King
- The canal district
- The history of Boat houses
- The history of the Red Light District
- The history of Coffee shops and the Dutch drug policy.
- And much more!!!
• Hop on near Centraal Station or Anne Frank House, a convenient, centrally located boarding point, for flexible and easy sightseeing.
• Stay cosy and dry aboard a heated glass-top roof boat, offering views of Amsterdam’s canals and landmarks such as the Anne Frank House and the Skinny Bridge.
• Enjoy informative commentary in your preferred language with a multilingual audio guide, plus activities for kids, making your experience enriching.
• Upgrade to a 75-min cruise from Rijksmuseum, or opt for a 1-hour luxury saloon boat tour featuring live commentary, wi-fi and a toilet onboard and unlimited drinks and Dutch cheese.
Are you ready to dive into the Amsterdam UNESCO canals and find the true heart of the city?
Amstel River: A Living Tapestry of Stories
Our adventure then leads us to Central Amsterdam, where bridges whisper tales of the Dutch Golden Age. Find the Amstel River where tulips once ignited a craze, and discover hidden courtyards that have borne witness to the age of global empires.
The New City
The new city district stands as a testament to the city's innovative spirit. Tall baroque townhouses line the narrow canals, their elegant facades reflecting centuries of architectural evolution. Built upon reclaimed swampland, this neighborhood symbolizes Amsterdam's triumph over nature and its transformation into a thriving metropolis. Today the houses seem to be dancing as they slowly fall over on their 400 year old foundations.
The Canal Ring
The Canal Ring, often dubbed the "Venice of the North," boasts lavish townhouses, adorned with elegant facades and gabled roofs. A neighborhood for merchants, traders, and the social elite of the time, life within the Canal Ring was one of luxury and refinement.
End: The Journey Culminates
As the journey through Amsterdam's canals draws to a close, the towering Westerkerk emerges beside Anne Frank's house like a sentinel of history. This majestic church stands as a poignant symbol marking the end of an era—the end of the Golden Age. Rembrandt, one of the most celebrated Dutch painters of the Golden Age, found his final resting place within the hallowed walls of the Westerkerk after passing away in 1669, just a few years before the Golden Age ended. Feel the weight of history, the passage of time, and the enduring legacy of those who shaped Amsterdam's rich tapestry.
Why Us?
This tour isn't just about sightseeing; it's about experiencing Amsterdam with all your senses. Our passionate guides bring these stories to life. We promise a tour that's as unique as the city itself, with surprises around every corner.
Book Your Ticket to Amsterdam's Soul!
Seize this opportunity to embark on an adventure you'll cherish forever. Spaces are limited, so secure your spot now and be prepared to be captivated by Amsterdam's undeniable charm! Book now!
• The self-guided tour lets you explore freely, with access to tunnels, dugouts, and Ajax Gallery, plus themed options like ArenA x Heineken or Birthday Tours.
• On the guided tour, enjoy personalized insights from your guide, seating in the dugouts, and a 10% discount at the fanshop.
• Pick the VIP tour to enjoy private entry zones, expert guide, Sky Lounge refreshments, Ajax scarf souvenir, and fanshop discounts.
Amsterdam - the world's playground
Amsterdam is a very special city - it has always been very open and tolerant, but at the same time protective of its residents. I want to show you why the people of Amsterdam are bold and confident, what kind of life they lead today, and why. We will talk about the famous tolerance and openness that Amsterdam is famous for.
I would love to tell you about all those events in the past that shaped the city as it is today. Why do so many people come here to play, and what are the consequences?
When I say "playground", you're probably thinking: party! But there is so much more to it. My tour is about the history, colonialism, slavery, WW2, sex work, LGBT+ rights, and about what Amsterdam used to feel like, look like and smell like.
I will also tell you about the current problems we're struggling with.
